Building a Brand: Arconic (video)
In late 2015, Alcoa, the world’s leading supplier of lightweight metals announced the split of their company into two separate (Fortune 500) entities: Alcoa and their new value-add company, Arconic.
The process of developing Arconic would start from the ground up, beginning with a comprehensive branding plan designed by the experts at Landor. Bringing that vision to life, Colite was called upon to deliver a complete signage program for Arconic that would span facilities on every continent: 20 countries, 134 cities, and 141 different sites.
With brand specs in hand, we began implementing our signature Co-Active process by analyzing the Arconic brand specifications to create a standardized sign family. From there, our design and engineering teams produced nearly one thousand individual drawings over a six week period, while further developing prototypes for review and feedback. Project management teams simultaneously conducted site audits and coordinated the creation of brand books to be used in securing permits and approvals for each location.
As the program shifted toward fabrication, we implemented Alcoa’s proprietary Reynobond material which was used extensively throughout the production. We also relied on our extensive network of global partners to advance the manufacturing and installation of the program abroad, ensuring the same brand integrity both internationally and domestically.