Marketing & Communications Internship Columbia, SC

Posted On: March 24, 2023

General Summary

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To assist the Director of Marketing in deploying a comprehensive marketing strategy to increase Colite’s brand awareness both domestically and globally while enhancing sales pipeline opportunities to help achieve company objectives.

Principal duties and responsibilities:

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PRIMARY RESPONSIBILITIES:

Assist the Director of Marketing in overall marketing efforts, specifically focusing on the following:

• Colite’s overall marketing strategy to account for:
  • Market awareness of Colite
    • Who we are, what we do, our operation methodology
  • Digital Strategy
    • Website redesign, social media, e-newsletters
  • Industry Affiliations (AAHOA, CoreNet, SSA, etc…)
  • Relevant Trade shows by market segment (Corporate, Retail, Hospitality, Healthcare, Storage, etc…)
  • E-mail marketing campaigns
  • Case studies, sales presentations, etc.
  • Advertising
  • Internal marketing
• Utilizing ZoomInfo tools to help find and evaluate potential opportunities w/new clients or previous clients with new activity
  • Assisting in developing project profiles for sales team to utilize with possible targets
• Utilizing Sales Dashboard and HubSpot to manage opportunities, company profiles, and contacts
• Assisting and coordinating with the development and publishing of online content for Colite
• Assist with trade show and event scheduling and logistics to include planning, preparation, and execution
• Evaluating Colite’s web presence and the competitive landscape in shaping Colite.com 2.0
  • Utilize new SEMRush tools to aid in developing new site
• Assisting in the collecting and redesigning of marketing collateral (case studies, presentations, etc…) that may be slightly outdated or have old branding but is still useful
• Assist in developing and maintaining targeted marketing campaigns for designated clients
• Assist with efforts around Colite Community, our (SharePoint-based) company intranet site
  • Collecting and developing news updates, photos/videos, kudos, and shout-outs for team and individual accomplishments, etc.

ADDITIONAL RESPONSIBILITIES:

• Assist sales team by providing materials for client meetings, follow-up, etc…

Knowledge, skills, and abilities required:

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EXPERIENCE, EDUCATION & DETAILS:

• Demonstrates strong knowledge of marketing principles
• Possesses a strong attention to detail
• Ability to prioritize multiple on-going projects simultaneously
• Strong communication abilities to deal professionally with internal teams, external partners, and customers
• Works well under pressure and has experience in meeting deadlines
• Must be able to work effectively on their own with minimal supervision, but also work well as part of a team with other people from various departments