Axalta Formerly DuPont Performance Coatings

Axalta Coating Systems, a global leader in liquid and powder coatings, chose us to handle their global re-branding, including 2,000 signs on 70 sites in 40 countries. The program’s success was enhanced by the prototypes we created, working through many versions to achieve the perfect convex letter “A”.

Goal


Meet client expectations for a seamless global re-branding campaign at 70 sites in 40 countries.

Delivery


  • Created multiple rounds of prototypes to meet client expectations for color and paint specifications along with materials for 3-D logo and 2-D graphics.
  • Our design and production teams collaborated to create innovative solutions for consistently manufacturing the logo’s 3-D convex “A” to meet the design specs.
  • Utilizing a 3-D printer enabled us to test multiple versions of the convex “A” to create the letter-perfect version that matched our client’s vision.
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